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Salesforce Experience Cloud: What it is and how it can assist you?

Delivering quick and tailored digital experiences, encouraging customer involvement, efficient measurement, analysis, and optimization, improved security, and simple data integration are all key components of Experience Cloud. Are you dying of curiosity? Now let’s set out on our journey!

What is Salesforce Experience Cloud?

Experience Cloud is a comprehensive software system that includes an integrated suite of digital marketing products, services, and solutions. It helps businesses engage customers, digitize business processes, and establish productive relationships and partnerships. It’s a flexible platform that offers all the tools you need to plan, organize, set up, and oversee feature-rich digital experiences to meet all of your online goals.

Sales, marketing, customer support, analytics, advertising, and content management are just a few of the services that Salesforce Experience Cloud unifies under one roof. Experience Cloud can be used to create multiple Salesforce communities that accomplish a range of tasks and objectives. 

Community Cloud was the previous name of the Experience Cloud software platform. Its name has been changed to Experience Cloud with the release of Spring 21 to better reflect its distinctive feature, which is the capacity to deliver a variety of connected digital experiences:

-Establish partner portals (PRMs) to facilitate communication with your partners and guarantee enhanced coordination and administration

-Create marketing websites to maintain contact between your business and prospective and existing clients

-Facilitate enhanced communication between clients, specialists, and associates while guaranteeing robust audience involvement within the clientele

-Establish a self-service community or help center to provide top-notch support and customer care

-A reliable method of generating leads for an impending event or new product launch is through an Experience Cloud microsite or landing page

Difference Between Experience Cloud and Community Cloud

Experience Cloud features are no longer restricted to community building. As previously stated, you can use it to create a variety of digital experiences, such as mobile apps, help centers, storefronts, B2B e-commerce sites, forums, labeled websites, information-sharing portals, and help centers that are hosted within the Salesforce organization and customized for specific community members.

One could consider Experience Cloud to be a Community Cloud development. Consequently, the software platform Community Cloud has been changed to Experience Cloud to better represent its enormous potential and capability in creating distinctive Salesforce online experiences that satisfy customer needs. That is the main way that Community Cloud and Experience Cloud differ from one another.

The most notable discernible change is that the platform now uses the Experience Cloud language, which is another difference:

-We refer to it as a site instead of a community

-Lightning Community becomes an Experience Builder site

-The Experience Builder template, theme, and page has replaced the Lightning Community template.

Experience Cloud has also received numerous updates and enhancements with the Spring 21 Release. Let’s focus on a few of them:

New parts that offer special features accessible for business-to-business trade include:

-Cart Scale; New Lightning Web Component Header.

-With Guest Browsing, the cart can now accommodate up to 2000line items.

-Visitors can now browse products and create wishlists without logging in.

-Wishlists can be sorted and up to three fields from the product record can be shown on the wishlist page

-Shipping option component. Examine the options for shipping and delivery on the order confirmation page and checkout summary page.

Features of security

By eliminating the following visitor user object permissions—Edit, Delete, View All, and Modify All—Facebook increased system security with minimal impact on the organization and maximum protection.

Improvements for Mobile Publishers

Customers can now use Mobile Publisher for iPad and iPhone to create mobile apps, and they can lock the orientation to either portrait or landscape.

Upgrades in CRM & Deployment make it simpler and faster for you to provide your customers with connected experiences across all devices.

Salesforce Content Management that includes the functionality enhancements to the export/import.

New Build Your Own (LWR) template, in order to help customers create a variety of Experience Cloud sites, a was developed with amazing page speed performance and increased developer productivity.

Overall enhancements:

-Simple and quick upload of files to the Files-related list;

-Enhanced command over every facet of the user experience;

-Automated testing, including monitoring and integration.

 

Advantages of Building a Community with Salesforce Experience Cloud

Salesforce Experience Cloud is incredibly adaptable to meet any use case or business requirement. Using Experience Builder layouts and templates, themes, standard and custom components, and personalization options based on your business needs, you can create branded, feature-rich, and user-friendly communities.

Advantages of Salesforce Experience Cloud utilization:

-> It is completely connected to your Salesforce CRM system

->It relieves the daily strain on your support group

->It helps you interact with your partners and consumers

-> It’s simple to administer, implement, and set up

->It enables you to make more money through lead generation, online events, payment processing, and other activities

->It enhances the experience of marketing

->It makes it possible for you to design mobile-friendly websites that improve user experience and increase retention of customers

->AppExchange offers components and configurable apps that can be added to it. For example, you can use AC Knowledge Management Enterprise, a potent Knowledgebase Component for your Salesforce Community Cloud, to manage your knowledge management system more effectively or use a powerful Salesforce events app to elevate your online and offline events to new heights

->It offers a wide range of Experience Cloud solutions for creating digital experiences.

->Because of its integration with Google Analytics, you can monitor how your websites are being used, including the quantity of visits, page views, average time spent on them, etc.

->As it is native to Salesforce, it offers enhanced security and regulated accessibility.

 

Salient Features of Salesforce Experience Cloud

 Salesforce Experience Cloud is an effective platform that supports team empowerment, online customer engagement, and business growth. But what, specifically in terms of business management, makes it so cool and effective?

Let’s review its salient and remarkable features:

Salesforce Experience Builder. Experience Builder is a potent tool that assists you in creating, modifying, and publishing branded low-code or no-code websites. The Salesforce Experience Builder takes website building flexibility to a whole new level. It’s pre-made themes and templates, drag-and-drop Lightning components, and other innovative features let you quickly and simply build and style your website.

Integration of components and apps from third parties. You can improve community functionality, improve customer experience, and grow your business by utilizing configurable AppExchange solutions.

360° Customer Service. The foundation of Salesforce Experience Cloud is the Customer 360 idea, or single customer view, which facilitates the creation of effective engagement strategies, forecasting, and prediction-making, as well as improved customer experiences. You can make more informed business decisions and gain more insight into your customers with the help of Customer 360.

Individualization. You can manage how your audience interacts with your website using Experience Cloud, and you can provide your clients with only pertinent information based on their needs and interests. Personalized experiences increase the amount of time that both potential and existing clients spend interacting with your content and business.

Analytics and Management. You can quickly obtain and organize all the data you require in Salesforce to generate a variety of dashboards and reports that will allow you to monitor and evaluate the development of your company.

Mobile-friendliness. The mobile-responsiveness of Salesforce Experience Cloud websites guarantees increased customer satisfaction and retention. Giving your users access to your experiences at any time, from any location, will help them be more efficient and productive while traveling.

Enhanced security. Salesforce boasts superior security when it comes to cloud platform protection. Because Experience Cloud sites are native to Salesforce, all data is safely stored there, shielded from breaches and illegal access by third parties.

 

Types of Salesforce Experience Cloud Licenses

Community user licenses are used to gain access to Experience Cloud sites. Selecting a license is one of the first things you must do when building an Experience Cloud site. Different configurations of data and access to Salesforce objects and features are offered by Experience Cloud licenses. Let’s explore it in more detail.

Experience Cloud licenses come in four primary varieties:

Customer Community. Creating B2C experiences with a large number of external users is relevant. However, it has one drawback: access to the role hierarchy and sharing guidelines is not provided. You can give your users all of the aforementioned features along with extra access to advanced sharing, reports, and dashboards by purchasing the Customer Community Plus license.

Partner Community. For example, B2B communities like PRMs (B2B commerce, reseller, dealer, vendor portals) are ideal for this license. It includes access to roles, dashboards, reports, sharing, and all of the Customer Communities license features.

Channel Account. shares the Partner Community license’s permission structure. When you wish to grant your partner users access to Experience Cloud sites but are unsure of the precise number of users who require access, it works best for B2B portals and websites.

External App. Engaging external stakeholders through experiences is the optimal use of it. Multi-level marketing, marketplaces, and franchise management all make extensive use of it. If your external users are partners, this is the best option for you. Additional API calls, file storage, and data storage are included with External Apps.

 

You have come to the correct place if you are considering building or updating a branded Experience Cloud website. Our group of Experience and Service Cloud specialists is well-versed in all aspects of implementing Salesforce communities. We can also offer you other all-inclusive solutions for increased output and effective management of your business.

Visit our website to find out more about our other products. Savor our products and components to add functionality upgrades and all-inclusive Salesforce solutions to your Experience Cloud sites.

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